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Healthcare and wellness advertising for Meta.

Turn specialist knowledge into advertising people can act on. Fifth Dimension develops campaigns for healthcare services, supplements, wellness and medical education, with the customer research, scripts and ad production each offer needs.

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The Hormone Lab static ad uses a “Myth” and “Truth” card over a cloudy sky to challenge the idea that weight-loss care requires an in-person doctor visit. The copy promotes private, one-to-one medical care and a doctor-guided plan.
A Memorial Longevity Clinic static ad pairs its “Risk ID Package” screening list with a clinician beside medical equipment. The headline promotes a comprehensive health risk assessment at “a fraction of the cost.”

A patient weighing a consultation, a customer comparing supplements and a student choosing a study aid have different questions. Effective health creative answers the one that matters to the decision: what the service involves, why the formulation is relevant or how the resource helps them study.

The motivation changes the message.

The same product can attract interest for different reasons, depending on a customer's life stage, experience and priorities. We use those differences to develop distinct messaging angles, then select the explanation and supporting evidence each concept needs. The research carries through to the script.

Advertising built around the offer.

Healthcare services, explained before the booking.

Prospective patients need to understand who provides the service, what an appointment involves and what happens after the enquiry. Practitioner videos, founder explanations and answers to common questions can make that process more familiar. We turn your service information into scripts and finished ads.

The Hormone Lab static ad uses a “Myth” and “Truth” card over a cloudy sky to challenge the idea that weight-loss care requires an in-person doctor visit. The copy promotes private, one-to-one medical care and a doctor-guided plan.
A Memorial Longevity Clinic static ad pairs its “Risk ID Package” screening list with a clinician beside medical equipment. The headline promotes a comprehensive health risk assessment at “a fraction of the cost.”

Supplement creative with repeat purchase in mind.

The first ad sets expectations for the product. We make appropriate use, the routine and the offer clear, with benefits tied to the evidence for your formulation. Where repeat-purchase data is available, customer lifetime value helps us assess the acquisition message alongside the cost of the first order.

Education and wellness, shown through use.

A walkthrough can show how a study tool organizes revision or how a wellness app works in a daily routine. We build the creative around what the user can actually do with the product. The demonstration gives the offer substance before asking for the sale.

How we develop the campaign.

Questions worth answering.

Existing ads, customer reviews and recurring sales questions help us find gaps in the explanation. We distinguish what needs a short answer from what deserves a demonstration, then turn those findings into concepts, hooks and creative briefs.

Customer questions and source material connected to a health-product creative.

Scripts your specialists can review.

Claims, terminology and demonstrations are agreed before production. Your approved materials guide the copy, and the relevant product or clinical reviewer checks specialist detail. That gives the creator and production team a script they can work from.

Specialists reviewing a shared script and its planned presentation.

The right person for the explanation.

A practitioner can explain a service; a customer can describe their own experience. We brief each speaker for their actual role and knowledge, specify the footage needed and edit the material into finished ads. AI visuals can support explanations where the execution can represent them accurately.

Two speakers in separate video frames connected by the explanation they provide.

Results tied to the business outcome.

For a clinic, lead quality and bookings help us evaluate the response. For a supplement brand, purchases and available repeat-order data matter. Those differences guide the creative review with your media buyer or within the Meta account we manage.

A practitioner connected to appointment calendars and a recurring product purchase.
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Healthcare knowledge, expressed through creative.

Our creative strategy and production work for Paramedic Flash identified three winning ad formats for its medical education products.

Our portfolio also includes service advertising for The Hormone Lab and Memorial Longevity Clinic, supplement video for Dendro and creator content for therapy app Eume.

Explore the portfolio
They have a strong understanding of e-commerce creative strategy and consistently bring thoughtful, practical ideas to the table. They communicate clearly, take ownership of their work, and are always focused on finding solutions and delivering strong results.
Miguel RiveraFounder, Paramedic Flash — medical education products

Questions about your healthcare campaign.

How do you turn technical product information into an ad people understand?

We identify the part that explains the product's value, then write it in language suited to the audience's familiarity with the subject. Ingredients, mechanisms or service details stay connected to the evidence you can support. Your specialist reviewer checks that the simpler explanation retains the meaning.

Can you speak to a life stage without making the ad feel intrusive?

Yes. A concept can address a routine, priority or commonly asked question without asserting a personal health condition. We develop the angle around the situation and review the language alongside the product claims and applicable platform requirements.

How can acquisition creative support the economics of a supplement subscription?

It can explain the product's appropriate routine and make the purchase terms understandable from the outset. If your data shows which customers reorder, that adds context when comparing acquisition concepts. We do not treat a low first-order cost as proof of stronger lifetime value.

Can you work with our clinician or founder instead of sourcing a creator?

Yes. We can script and brief their contribution, plan the shots and edit supplied footage into finished Meta ads. A clinician's role and credentials need to be represented accurately; the script should stay within what they can explain and substantiate.

How is advertising a medical education product different from promoting a health service?

The buyer is evaluating a learning resource. We focus on the material, format and how it supports their preparation, using demonstrations your subject expert can check. We avoid turning the usefulness of a study aid into an unsupported promise about exam results or clinical performance.

What if our legal or clinical team needs to approve every ad?

We agree the reviewers and approval stages at the start. Scripts and planned demonstrations can be reviewed before production, followed by the finished edit. Consolidated feedback helps keep medical detail, brand requirements and production decisions aligned.

We’d love to help with your next campaign.

Bring us the product or service you want to grow, the questions you hear most and any ads you’re running today.

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Creative Strategy

From customer insight to finished creative.

Creative Strategy brings research, concepts and production into one engagement. We study your product, customer language and market, then develop the messages and formats worth exploring. The work becomes scripts and briefs with a clear audience, purpose and visual direction.

We produce the creative and review it for clarity, product accuracy and brand fit. As campaign results become available, we use them to decide which ideas to develop, adapt or explore next.

Your existing media buyer can continue running the account while we use view access to review performance. If you want us to manage Meta as part of the full engagement, that support is included. We can also establish the creative direction for a first campaign using product and market research.

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AI Creative Production

Your idea, brought into production.

AI Creative Production is for teams that already have the idea, brief and script they want to make. You bring the direction and the product and brand materials; we turn them into finished AI video creative.

Our attention goes to the details that make the execution convincing: an accurate product, consistent visuals, an easy-to-follow sequence and an edit that supports the message. We review the work against your brief and brand guidelines throughout production.

The service covers production and the AI production platforms we use. If you also need help deciding what to say, which audience to address or which concepts to develop, our Creative Strategy engagement brings that thinking together with production. On the call, we can review the materials you have and the creative you need.

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UGC Management

Creator content with clear direction.

We source creators and manage the work around the content, from scripts and briefs through coordination, contracts and usage-rights negotiations. The aim is to give creators a clear understanding of the product, the audience and what the ad needs to communicate.

The format and delivery should feel natural for the people you want to reach. We tailor the direction to your category and brand, with attention to how a creator presents the product and explains its value.

Creator fees are paid directly by you; Fifth Dimension manages the coordination. We can discuss the types of creators, the content you need and the intended advertising use before agreeing the scope. That gives the production a clear starting point and keeps responsibilities understood.

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Meta Ads Management

Creative and media, informed by performance.

We manage advertising on Facebook and Instagram, including campaign setup, optimization, tracking and reporting. Your business goals, available creative and campaign results inform the decisions we make in the account.

Tracking work includes technical audits of the Meta Pixel and Conversions API. We review how events and results are recorded so that reporting and account decisions have useful measurement behind them.

Meta Ads Management is available on its own or as part of the full Creative Strategy engagement. If you already have a creative team, they can continue producing the work while we manage the account. If we handle both creative and media, performance insights feed into the next concepts and executions. We can discuss the account, your current setup and the support you need on a call.

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The Fifth Dimension Framework™

A connected process for Meta creative.

The framework connects the thinking behind an ad with its production and performance. Each stage carries the context forward, so the work stays grounded in your business and the people you want to reach.

  1. Onboarding Intelligence

    Understand your business, products, goals and starting point.

  2. Strategic Research Deck

    Bring customer insights and market research into the audiences, angles and creative direction.

  3. Creative Briefing System

    Develop each concept into a script and brief with a clear audience, message and idea to test.

  4. Production Pipeline

    Create the ads and review them for clarity, accuracy and brand fit.

  5. Performance Integration

    Use campaign results to guide the next creative decisions.

The full Creative Strategy engagement takes the work through these stages. Your existing media buyer can remain part of the process.

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Fifth Dimension

Brains behind the judgement.

Fifth Dimension is a paid social creative agency led by Umer. Our work brings creative strategy, copywriting, media buying and AI production together, with an understanding of the decisions around the ad as well as the production itself.

We study how people describe their needs, what they want to achieve and what makes an offer relevant. Those insights shape the concepts, scripts and formats we produce. The product needs to look right, the message needs to be clear and the creative needs to feel true to the brand.

AI expands the possibilities for making the work. Human judgment guides the direction and review. We manage production and coordination, keep you involved in review and can work alongside your existing team.

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Selected client work · Madbury Road

Outdoor furniture, brought to life with AI.

Outdoor furniture from Madbury Road
$350K

Revenue attributed to AI ads in Madbury Road's record June.

Madbury Road needed AI video creative for its outdoor furniture, with no existing footage to start from. The work began with understanding the brand, its products, customers and competitive landscape.

That context informed the creative direction and production. In its record June, Madbury Road attributed $350K in revenue to its AI ads.

“They took the time to understand our brand, products, customers, and competitive landscape, which allowed them to produce work that felt thoughtful and tailored rather than generic.”

Brady Bartlett, Owner, Madbury Road
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Selected client work · Herbar

Creative for a skincare brand.

Herbar skincare products
€93K

Total business revenue in Herbar's record May.

Our work for Herbar includes creative for the skincare brand and creator-led content for its barrier cream. The portfolio shows the product, presentation and execution of that work.

Herbar recorded €93K in total business revenue in May, its record month.

The creative gives you another way to assess the work: how the product is presented, how the message comes through and how a creator brings it to life. Explore the ad portfolio to see more of the finished output.

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Selected client work · Paramedic Flash

Finding the formats that connect.

Paramedic Flash medical education products
3

Winning creative formats identified for Paramedic Flash.

For Paramedic Flash, our work covered creative strategy and production for medical education products. We identified three winning creative formats, exploring how the product could be communicated to the people it serves.

The creative library includes an AI claymation execution, one of the production styles in our work for the brand.

The collaboration also depended on clear communication and ownership of the work. Founder Miguel Rivera described his experience with Fifth Dimension:

“They communicate clearly, take ownership of their work, and are always focused on finding solutions and delivering strong results.”

Miguel Rivera, Founder, Paramedic Flash
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Case studies.

Madbury Road

$350K in revenue attributed to AI ads in its record June.

Herbar

Creative and creator work for a skincare brand with €93K in total business revenue in its record May.

Paramedic Flash

Creative strategy and production identified three winning ad formats.
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