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Creative strategy and production for skincare & beauty brands.

Fifth Dimension develops Meta ad creatives around what makes your skincare products worth choosing. We connect customer research, product experience and real-life applications to give each creative concept a clear commercial purpose.

Herbar Chinese New Year sale ad shows its Healthy Barrier Set among red envelopes and geometric display stands, with the headline “Hongbao For Your Future. Herbar For Your Skin.”
Ua Hawai‘i static ad shows a woman in a cream robe holding a pump bottle above her palm beneath “Find your signature Hawaiian scent.” Supporting copy promotes fragrances and skincare made with native Hawaiian ingredients.

A beauty product can earn attention through the way it looks, feels and fits into someone's life. Persuasive creative brings that appeal into focus, connecting the experience people want with a product they can understand and a brand they can recognize.

A clear role for every product in your store.

Your product range gives us different stories to tell. We look at what someone might try first, which products belong together and what makes each offer relevant. That thinking shapes the concepts before we choose the creator, the setting or the creative format.

What goes into your creative.

Give each SKU its own story.

For an individual SKU, the selling idea might be its finish, application or role in a routine. For a set, the ad needs to show how the products complement one another. We develop the script and visual sequence around that distinction, so the offer has a reason to be chosen.

Herbar Chinese New Year sale ad shows its Healthy Barrier Set among red envelopes and geometric display stands, with the headline “Hongbao For Your Future. Herbar For Your Skin.”
Ua Hawai‘i static ad shows a woman in a cream robe holding a pump bottle above her palm beneath “Find your signature Hawaiian scent.” Supporting copy promotes fragrances and skincare made with native Hawaiian ingredients.

Make the experience tangible.

Texture, application and finish give people something concrete to judge. We bring those details into demonstrations, product visuals and everyday settings, connecting what the product is like to use with the experience your brand represents.

Give substance to creator content.

We choose the creator and brief around what the ad needs to communicate. A demonstration, a routine or a mechanism explanation can each tell a different product story. Scripts and shot direction help the creator show the details that make the message believable.

How it works.

Understand the customer and the range.

Reviews, customer questions, product information and existing ads reveal reasons to choose and reasons to hesitate. We connect that research with the products, launches and offers your team wants to prioritize.

A skincare product range connected to several customer perspectives.

Plan the concepts around the offer.

Each brief defines the featured product, customer motivation, message and format, along with the question we want to test. A routine-led concept needs different footage from a texture demonstration or a mechanism explanation, so we develop the script and shot requirements together.

A serum connected to application, texture and routine concepts.

Produce with seasonality in view.

Launch dates, gifting periods and seasonal campaigns set the production calendar. We agree the priority SKUs, offer and delivery dates, allowing time for creator coordination and revisions. Statics, creator content and AI assets are then developed for the campaign they need to support.

Skincare campaign images arranged along a seasonal timeline, including a gifting concept.

Learn across the range.

We review results by product, offer and message with your media buyer or within the account we manage. Available purchase data helps us assess which concepts earn sales as well as attention. From there, we can extend a promising idea, answer a remaining objection or change which SKU leads the next batch.

Three skincare products following separate review paths that feed a shared next concept.
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Herbar static ad shows a Barrier Cream tube on a snowy mountain at sunset, with a headline claiming a 63% boost in hydration in two hours.

Beauty creative in practice.

Our work for Herbar includes creative and creator content for its skincare products. Herbar recorded €93K in total business revenue in its record May.

The portfolio also includes work for Pretty Boy and Ua Hawai‘i, with different product, founder and lifestyle treatments to explore.

Explore the portfolio
Not only is he lovely, great communicator and professional but also he wants to help you succeed by seeing the potential in the work you do together!
Catarina OliveiraCo-Founder, Herbar

About advertising your beauty range.

How do you decide which products should lead the creative?

We consider customer interest, the role of each product and your commercial priorities. Existing sales and campaign information can help establish the starting point. We agree which products and offers to prioritize within the creative scope.

Can you advertise bundles without making everything about a discount?

Yes. A bundle can have a useful story of its own: complementary products, a routine or a particular occasion. We develop the message around that relationship and make the contents and offer clear.

How do you keep skincare demonstrations believable?

We brief the shots needed to show application, texture and finish clearly. Lighting, editing and presentation should preserve what the product actually looks like in use, with benefits grounded in the information your brand can support.

What can AI add to a beauty campaign?

AI can create settings and supporting product scenes from your approved assets. We check packaging, label details, shape and colour against those references. When the ad depends on seeing the actual texture, application or finish, we plan real product or creator footage for those shots.

Can performance creative still feel like a premium brand?

Yes. Art direction, language, casting and product presentation all contribute to the impression. We build a clear selling idea within your brand's character, with different formats serving the message while keeping the work recognizable.

How would you approach a new product with few customer reviews?

Approved product information, real demonstrations and category research can establish the first concepts. We work with the evidence available, then use your own customer feedback and campaign results to refine the direction as they develop.

We’d love to help tell your product’s story.

Tell us about your range and the creative you need next. We’ll discuss the direction, production and support that make sense for your business.

Creative Strategy

From customer insight to finished creative.

Creative Strategy brings research, concepts and production into one engagement. We study your product, customer language and market, then develop the messages and formats worth exploring. The work becomes scripts and briefs with a clear audience, purpose and visual direction.

We produce the creative and review it for clarity, product accuracy and brand fit. As campaign results become available, we use them to decide which ideas to develop, adapt or explore next.

Your existing media buyer can continue running the account while we use view access to review performance. If you want us to manage Meta as part of the full engagement, that support is included. We can also establish the creative direction for a first campaign using product and market research.

AI Creative Production

Your idea, brought into production.

AI Creative Production is for teams that already have the idea, brief and script they want to make. You bring the direction and the product and brand materials; we turn them into finished AI video creative.

Our attention goes to the details that make the execution convincing: an accurate product, consistent visuals, an easy-to-follow sequence and an edit that supports the message. We review the work against your brief and brand guidelines throughout production.

The service covers production and the AI production platforms we use. If you also need help deciding what to say, which audience to address or which concepts to develop, our Creative Strategy engagement brings that thinking together with production. On the call, we can review the materials you have and the creative you need.

UGC Management

Creator content with clear direction.

We source creators and manage the work around the content, from scripts and briefs through coordination, contracts and usage-rights negotiations. The aim is to give creators a clear understanding of the product, the audience and what the ad needs to communicate.

The format and delivery should feel natural for the people you want to reach. We tailor the direction to your category and brand, with attention to how a creator presents the product and explains its value.

Creator fees are paid directly by you; Fifth Dimension manages the coordination. We can discuss the types of creators, the content you need and the intended advertising use before agreeing the scope. That gives the production a clear starting point and keeps responsibilities understood.

Meta Ads Management

Creative and media, informed by performance.

We manage advertising on Facebook and Instagram, including campaign setup, optimization, tracking and reporting. Your business goals, available creative and campaign results inform the decisions we make in the account.

Tracking work includes technical audits of the Meta Pixel and Conversions API. We review how events and results are recorded so that reporting and account decisions have useful measurement behind them.

Meta Ads Management is available on its own or as part of the full Creative Strategy engagement. If you already have a creative team, they can continue producing the work while we manage the account. If we handle both creative and media, performance insights feed into the next concepts and executions. We can discuss the account, your current setup and the support you need on a call.

The Fifth Dimension Framework™

A connected process for Meta creative.

The framework connects the thinking behind an ad with its production and performance. Each stage carries the context forward, so the work stays grounded in your business and the people you want to reach.

  1. Onboarding Intelligence

    Understand your business, products, goals and starting point.

  2. Strategic Research Deck

    Bring customer insights and market research into the audiences, angles and creative direction.

  3. Creative Briefing System

    Develop each concept into a script and brief with a clear audience, message and idea to test.

  4. Production Pipeline

    Create the ads and review them for clarity, accuracy and brand fit.

  5. Performance Integration

    Use campaign results to guide the next creative decisions.

The full Creative Strategy engagement takes the work through these stages. Your existing media buyer can remain part of the process.

Fifth Dimension

Brains behind the judgement.

Fifth Dimension is a paid social creative agency led by Umer. Our work brings creative strategy, copywriting, media buying and AI production together, with an understanding of the decisions around the ad as well as the production itself.

We study how people describe their needs, what they want to achieve and what makes an offer relevant. Those insights shape the concepts, scripts and formats we produce. The product needs to look right, the message needs to be clear and the creative needs to feel true to the brand.

AI expands the possibilities for making the work. Human judgment guides the direction and review. We manage production and coordination, keep you involved in review and can work alongside your existing team.

Selected client work · Madbury Road

Outdoor furniture, brought to life with AI.

Outdoor furniture from Madbury Road
$350K

Revenue attributed to AI ads in Madbury Road's record June.

Madbury Road needed AI video creative for its outdoor furniture, with no existing footage to start from. The work began with understanding the brand, its products, customers and competitive landscape.

That context informed the creative direction and production. In its record June, Madbury Road attributed $350K in revenue to its AI ads.

“They took the time to understand our brand, products, customers, and competitive landscape, which allowed them to produce work that felt thoughtful and tailored rather than generic.”

Brady Bartlett, Owner, Madbury Road
Selected client work · Herbar

Creative for a skincare brand.

Herbar skincare products
€93K

Total business revenue in Herbar's record May.

Our work for Herbar includes creative for the skincare brand and creator-led content for its barrier cream. The portfolio shows the product, presentation and execution of that work.

Herbar recorded €93K in total business revenue in May, its record month.

The creative gives you another way to assess the work: how the product is presented, how the message comes through and how a creator brings it to life. Explore the ad portfolio to see more of the finished output.

Selected client work · Paramedic Flash

Finding the formats that connect.

Paramedic Flash medical education products
3

Winning creative formats identified for Paramedic Flash.

For Paramedic Flash, our work covered creative strategy and production for medical education products. We identified three winning creative formats, exploring how the product could be communicated to the people it serves.

The creative library includes an AI claymation execution, one of the production styles in our work for the brand.

The collaboration also depended on clear communication and ownership of the work. Founder Miguel Rivera described his experience with Fifth Dimension:

“They communicate clearly, take ownership of their work, and are always focused on finding solutions and delivering strong results.”

Miguel Rivera, Founder, Paramedic Flash

Case studies.

Madbury Road

$350K in revenue attributed to AI ads in its record June.

Herbar

Creative and creator work for a skincare brand with €93K in total business revenue in its record May.

Paramedic Flash

Creative strategy and production identified three winning ad formats.