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Herbar Creative strategy and media buying for a mushroom skincare brand.

Services
Creative StrategyMeta Ads Management
Industry
Beauty & Skincare
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Herbar Barrier Cream, Face Nectar and Face Oil on an orange set

Overview.

Herbar makes skincare that pairs medicinal mushrooms and adaptogens from Traditional Chinese Medicine with modern formulation science. Its lead product is The Barrier Cream. We have worked with Herbar since October 2025 on the research, ad creative and Meta campaigns behind its advertising.

Outcomes.

€93K
Total business revenue in Herbar’s record month, May.
Herbar static ad shows a Barrier Cream tube on a snowy mountain at sunset, with a headline claiming a 63% boost in hydration in two hours.
Herbar Chinese New Year sale ad shows its Healthy Barrier Set among red envelopes and geometric display stands, with the headline “Hongbao For Your Future. Herbar For Your Skin.”

Customers were worried about their skin barrier.

Our research covered competing brands, customer reviews and skincare conversations on Reddit. One pattern came up again and again: people described their problem as a damaged or stressed skin barrier, more often than as signs of ageing. Many also connected the state of their skin to stress. Herbar’s lead product is made for the skin barrier, so the research gave the ads a clear place to start.

Calm, clean creative and a working account.

We turned the research into concepts about the skin barrier and the link between stress and skin, then produced statics, carousels and videos for Meta. Some videos pair creator footage with voiceovers from Catarina, Herbar’s co-founder, explaining the product. We also fixed the tracking setup so Meta received proper purchase signals, which let us run prospecting campaigns that reach new customers. People responded best to attractive ads without heavy text, so we kept the creative calm and clean. In May, Herbar recorded €93K in total business revenue, its record month.

“Farooq is so good I'll be working with him from now on! Not only is he lovely, great communicator and professional but also he wants to help you succeed by seeing the potential in the work you do together!”

Catarina OliveiraCo-Founder, Herbar
Herbar static ad shows Jujube, Mooncake and Black Sesame Lip Butter tubes resting on mooncakes and red dates in a black leather pouch. The headline reads “A new era of lip care.” above “Choose from 3 delicious flavours.”
Herbar static ad lines up Black Sesame, Mooncake and Jujube Lip Butter tubes on a white background under “NEW! rich & cushiony lip care.” A pill reads “Comfort and hydration for your lips like never before.”
Herbar static ad shows a woman with glossy lips holding a black Lip Butter tube to her cheek against a pink background. The headline reads “Give dry, peeling lips the butter treatment.” and a label points to “The ALL NEW Lip Butter.”
Herbar static ad pairs clear gel texture swirls on black with a Face Nectar bottle. A five-star review from Aurelie G. reads “The texture is a dream.” above “Lightweight, gooey and quick to absorb.”

Questions about skincare creative.

Can you use founder or creator footage we already have?

Yes. For Herbar, we combine creator footage with voiceover from the co-founder. We write the hooks and the script, then edit the footage into finished ads.

Do you run the ad account as well?

We can. Meta Ads Management covers campaign setup, tracking and reporting, and it can run alongside the creative work, as it does for Herbar.

How do you handle skincare claims?

We write from the claims your brand can support, such as clinical results published on your product page. We check those details in every ad before it goes live.

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We’d love to plan your next round of skincare ads.

Book a callExplore our beauty and skincare work
Creative Strategy

From customer insight to finished creative.

Creative Strategy brings research, concepts and production into one engagement. We study your product, customer language and market, then develop the messages and formats worth exploring. The work becomes scripts and briefs with a clear audience, purpose and visual direction.

We produce the creative and review it for clarity, product accuracy and brand fit. As campaign results become available, we use them to decide which ideas to develop, adapt or explore next.

Your existing media buyer can continue running the account while we use view access to review performance. If you want us to manage Meta as part of the full engagement, that support is included. We can also establish the creative direction for a first campaign using product and market research.

Book a call
AI Creative Production

Your idea, brought into production.

AI Creative Production is for teams that already have the idea, brief and script they want to make. You bring the direction and the product and brand materials; we turn them into finished AI video creative.

Our attention goes to the details that make the execution convincing: an accurate product, consistent visuals, an easy-to-follow sequence and an edit that supports the message. We review the work against your brief and brand guidelines throughout production.

The service covers production and the AI production platforms we use. If you also need help deciding what to say, which audience to address or which concepts to develop, our Creative Strategy engagement brings that thinking together with production. On the call, we can review the materials you have and the creative you need.

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UGC Management

Creator content with clear direction.

We source creators and manage the work around the content, from scripts and briefs through coordination, contracts and usage-rights negotiations. The aim is to give creators a clear understanding of the product, the audience and what the ad needs to communicate.

The format and delivery should feel natural for the people you want to reach. We tailor the direction to your category and brand, with attention to how a creator presents the product and explains its value.

Creator fees are paid directly by you; Fifth Dimension manages the coordination. We can discuss the types of creators, the content you need and the intended advertising use before agreeing the scope. That gives the production a clear starting point and keeps responsibilities understood.

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Meta Ads Management

Creative and media, informed by performance.

We manage advertising on Facebook and Instagram, including campaign setup, optimization, tracking and reporting. Your business goals, available creative and campaign results inform the decisions we make in the account.

Tracking work includes technical audits of the Meta Pixel and Conversions API. We review how events and results are recorded so that reporting and account decisions have useful measurement behind them.

Meta Ads Management is available on its own or as part of the full Creative Strategy engagement. If you already have a creative team, they can continue producing the work while we manage the account. If we handle both creative and media, performance insights feed into the next concepts and executions. We can discuss the account, your current setup and the support you need on a call.

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The Fifth Dimension Framework™

A connected process for Meta creative.

The framework connects the thinking behind an ad with its production and performance. Each stage carries the context forward, so the work stays grounded in your business and the people you want to reach.

  1. Onboarding Intelligence

    Understand your business, products, goals and starting point.

  2. Strategic Research Deck

    Bring customer insights and market research into the audiences, angles and creative direction.

  3. Creative Briefing System

    Develop each concept into a script and brief with a clear audience, message and idea to test.

  4. Production Pipeline

    Create the ads and review them for clarity, accuracy and brand fit.

  5. Performance Integration

    Use campaign results to guide the next creative decisions.

The full Creative Strategy engagement takes the work through these stages. Your existing media buyer can remain part of the process.

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Fifth Dimension

Brains behind the judgement.

Fifth Dimension is a paid social creative agency led by Umer. Our work brings creative strategy, copywriting, media buying and AI production together, with an understanding of the decisions around the ad as well as the production itself.

We study how people describe their needs, what they want to achieve and what makes an offer relevant. Those insights shape the concepts, scripts and formats we produce. The product needs to look right, the message needs to be clear and the creative needs to feel true to the brand.

AI expands the possibilities for making the work. Human judgment guides the direction and review. We manage production and coordination, keep you involved in review and can work alongside your existing team.

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Selected client work · Madbury Road

Outdoor furniture, brought to life with AI.

Outdoor furniture from Madbury Road
$350K

Revenue attributed to AI ads in Madbury Road's record June.

Madbury Road needed AI video creative for its outdoor furniture, with no existing footage to start from. The work began with understanding the brand, its products, customers and competitive landscape.

That context informed the creative direction and production. In its record June, Madbury Road attributed $350K in revenue to its AI ads.

“They took the time to understand our brand, products, customers, and competitive landscape, which allowed them to produce work that felt thoughtful and tailored rather than generic.”

Brady Bartlett, Owner, Madbury Road
Book a callExplore our ad portfolio
Selected client work · Herbar

Creative for a skincare brand.

Herbar skincare products
€93K

Total business revenue in Herbar's record May.

Our work for Herbar includes creative for the skincare brand and creator-led content for its barrier cream. The portfolio shows the product, presentation and execution of that work.

Herbar recorded €93K in total business revenue in May, its record month.

The creative gives you another way to assess the work: how the product is presented, how the message comes through and how a creator brings it to life. Explore the ad portfolio to see more of the finished output.

Book a callExplore our ad portfolio
Selected client work · Paramedic Flash

Finding the formats that connect.

Paramedic Flash medical education products
3

Winning creative formats identified for Paramedic Flash.

For Paramedic Flash, our work covered creative strategy and production for medical education products. We identified three winning creative formats, exploring how the product could be communicated to the people it serves.

The creative library includes an AI claymation execution, one of the production styles in our work for the brand.

The collaboration also depended on clear communication and ownership of the work. Founder Miguel Rivera described his experience with Fifth Dimension:

“They communicate clearly, take ownership of their work, and are always focused on finding solutions and delivering strong results.”

Miguel Rivera, Founder, Paramedic Flash
Book a callExplore our ad portfolio

Case studies.

Madbury Road

$350K in revenue attributed to AI ads in its record June.

Herbar

Creative and creator work for a skincare brand with €93K in total business revenue in its record May.

Paramedic Flash

Creative strategy and production identified three winning ad formats.
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