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Madbury Road AI video ads for outdoor furniture, made with no footage to start from.

Services
AI Creative ProductionCreative Strategy
Industry
Furniture & Home Goods
Links
Website
Madbury Road outdoor sofa, armchair and coffee table beside an infinity pool

Overview.

Madbury Road is a US outdoor furniture brand with collections such as Pacific Aluminum, Corsica and Mykonos. The team wanted video ads for Meta, but they had no footage of the furniture to work with. We studied the brand, its customers and its competitors, then produced the video ads with AI.

Outcomes.

$350K
Revenue attributed to AI ads in Madbury Road’s record June.
A Madbury Road static ad shows a woman reclining on an outdoor sofa under “Never Settle for ‘Good Enough’.” Callouts identify Sunbrella fabric, handwoven all-weather rope and Grade A teak.
A Madbury Road static ad shows an outdoor dining table and chairs overlooking a city. “Furniture your grandkids will fight over someday” appears above callouts for the ceramic tabletop and performance mesh.

A considered purchase with no video to show it.

Outdoor furniture is a big purchase, and people want to picture a set on their own patio or in their backyard before they buy. Video shows that well, but Madbury Road had no footage of its collections. A shoot would have needed the furniture, a location and a crew before a single ad could run. AI production gave us another route, as long as every piece on screen still looked like the real product.

Research first, then production.

We started with the brand, its products, its customers and its competition. That research shaped the creative direction, including the settings, the scenes and how each collection appears. We then produced the videos with AI and reviewed each one against the real product before it went live. Each new round of briefs built on what the last round showed, and in its record June, Madbury Road attributed $350K in revenue to its AI ads.

“Working with Fifth Dimension has been a great experience. One of the things that stood out immediately was the amount of research they did before beginning the creative process. They took the time to understand our brand, products, customers, and competitive landscape, which allowed them to produce work that felt thoughtful and tailored rather than generic.

The quality of the ads has been excellent. The creative is polished, engaging, and consistent with how we want our company presented. They brought a fresh perspective to our advertising while still staying true to our brand. Their work has also made a meaningful impact on the business by giving us stronger creative to test, optimize, and scale across our campaigns.

Communication has been another major strength. The Fifth Dimension team is responsive, collaborative, and easy to work with. They listen carefully to feedback, turn revisions around quickly, and are proactive about bringing new ideas to the table.

We’ve been extremely happy with both the quality of the work and the overall partnership, and would highly recommend Fifth Dimension to any brand looking to elevate its paid social creative.”

Brady BartlettOwner, Madbury Road

Questions about AI video for furniture.

Can AI video show my products accurately?

Product accuracy is where we spend the most review time. We work from your product images and details, and we check each video against them before it goes live.

Do I need existing footage to start?

No. Madbury Road started with none, and product images, your website and your brand guidelines give us enough to begin.

Which service fits a project like this?

AI Creative Production fits when you already know what the ads should say. Creative Strategy adds the research and concepts, as it did for Madbury Road.

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Creative Strategy

From customer insight to finished creative.

Creative Strategy brings research, concepts and production into one engagement. We study your product, customer language and market, then develop the messages and formats worth exploring. The work becomes scripts and briefs with a clear audience, purpose and visual direction.

We produce the creative and review it for clarity, product accuracy and brand fit. As campaign results become available, we use them to decide which ideas to develop, adapt or explore next.

Your existing media buyer can continue running the account while we use view access to review performance. If you want us to manage Meta as part of the full engagement, that support is included. We can also establish the creative direction for a first campaign using product and market research.

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AI Creative Production

Your idea, brought into production.

AI Creative Production is for teams that already have the idea, brief and script they want to make. You bring the direction and the product and brand materials; we turn them into finished AI video creative.

Our attention goes to the details that make the execution convincing: an accurate product, consistent visuals, an easy-to-follow sequence and an edit that supports the message. We review the work against your brief and brand guidelines throughout production.

The service covers production and the AI production platforms we use. If you also need help deciding what to say, which audience to address or which concepts to develop, our Creative Strategy engagement brings that thinking together with production. On the call, we can review the materials you have and the creative you need.

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UGC Management

Creator content with clear direction.

We source creators and manage the work around the content, from scripts and briefs through coordination, contracts and usage-rights negotiations. The aim is to give creators a clear understanding of the product, the audience and what the ad needs to communicate.

The format and delivery should feel natural for the people you want to reach. We tailor the direction to your category and brand, with attention to how a creator presents the product and explains its value.

Creator fees are paid directly by you; Fifth Dimension manages the coordination. We can discuss the types of creators, the content you need and the intended advertising use before agreeing the scope. That gives the production a clear starting point and keeps responsibilities understood.

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Meta Ads Management

Creative and media, informed by performance.

We manage advertising on Facebook and Instagram, including campaign setup, optimization, tracking and reporting. Your business goals, available creative and campaign results inform the decisions we make in the account.

Tracking work includes technical audits of the Meta Pixel and Conversions API. We review how events and results are recorded so that reporting and account decisions have useful measurement behind them.

Meta Ads Management is available on its own or as part of the full Creative Strategy engagement. If you already have a creative team, they can continue producing the work while we manage the account. If we handle both creative and media, performance insights feed into the next concepts and executions. We can discuss the account, your current setup and the support you need on a call.

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The Fifth Dimension Framework™

A connected process for Meta creative.

The framework connects the thinking behind an ad with its production and performance. Each stage carries the context forward, so the work stays grounded in your business and the people you want to reach.

  1. Onboarding Intelligence

    Understand your business, products, goals and starting point.

  2. Strategic Research Deck

    Bring customer insights and market research into the audiences, angles and creative direction.

  3. Creative Briefing System

    Develop each concept into a script and brief with a clear audience, message and idea to test.

  4. Production Pipeline

    Create the ads and review them for clarity, accuracy and brand fit.

  5. Performance Integration

    Use campaign results to guide the next creative decisions.

The full Creative Strategy engagement takes the work through these stages. Your existing media buyer can remain part of the process.

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Fifth Dimension

Brains behind the judgement.

Fifth Dimension is a paid social creative agency led by Umer. Our work brings creative strategy, copywriting, media buying and AI production together, with an understanding of the decisions around the ad as well as the production itself.

We study how people describe their needs, what they want to achieve and what makes an offer relevant. Those insights shape the concepts, scripts and formats we produce. The product needs to look right, the message needs to be clear and the creative needs to feel true to the brand.

AI expands the possibilities for making the work. Human judgment guides the direction and review. We manage production and coordination, keep you involved in review and can work alongside your existing team.

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Selected client work · Madbury Road

Outdoor furniture, brought to life with AI.

Outdoor furniture from Madbury Road
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Revenue attributed to AI ads in Madbury Road's record June.

Madbury Road needed AI video creative for its outdoor furniture, with no existing footage to start from. The work began with understanding the brand, its products, customers and competitive landscape.

That context informed the creative direction and production. In its record June, Madbury Road attributed $350K in revenue to its AI ads.

“They took the time to understand our brand, products, customers, and competitive landscape, which allowed them to produce work that felt thoughtful and tailored rather than generic.”

Brady Bartlett, Owner, Madbury Road
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Herbar skincare products
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Finding the formats that connect.

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Case studies.

Madbury Road

$350K in revenue attributed to AI ads in its record June.

Herbar

Creative and creator work for a skincare brand with €93K in total business revenue in its record May.

Paramedic Flash

Creative strategy and production identified three winning ad formats.
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